Websites for personal trainers
Websites for personal trainers. £799, live in 7 days.
Most people who land on a trainer's website have already half decided. Two things stop them: what it costs, and the fear of looking daft. Your site's job is to remove both.
Free, no card details, and a reply from a person inside a working day.
- You see a real design of your site before you pay anything
- Live within 7 days of approving it and sending your content
- The site and the domain are yours, transferred free whenever you ask
A concept design built to show what a personal trainer's site could look like. Not a real client. See the four live sites and all six concepts
What a personal trainer's site has to get right
Hiding the price loses the sale
"Contact for pricing" makes people assume it's more than they can afford and stops them asking. Putting £45 on the page turns a nervous enquiry into a booking.
Stock photos make it worse
A model with a six-pack in a chrome gym is the exact image your nervous beginner is afraid of. Real clients, mid-session, looking normal, do the opposite job.
There's no small first step
"Book a consultation" sounds like a sales pitch. "Book a free first session" sounds like a trial. Same thing, completely different completion rate.
What we put on it
Every site is designed around the trade first and your coaching second. This is the starting list, and it changes depending on how much of your work is online.
- Prices on the page, so nobody has to send an awkward email to find out
- A free first session as the offer, so the first step is small instead of a sale
- Real clients and real results, with their permission, and no stock photography
- Online coaching given its own page, because it's a different customer entirely
- The times you actually train, since early mornings and evenings are the whole decision
- Your qualifications and insurance stated once, plainly
What people actually type
These are the searches worth owning. Most of them are a place plus a goal, which is why the service pages matter more than the homepage.
- “personal trainer Basildon”
- “female personal trainer near me”
- “gym beginner coaching Essex”
- “online personal training UK”
- “strength coach Billericay”
- “personal trainer prices”
What the 6 pages actually are
Not filler. Each page is a different customer with a different budget, and putting them on one page loses most of them.
- 1Home
What you do, who for, what it costs, and the free first session.
- 2One to one
Session length, price, where you train and what happens in the first one.
- 3Pairs and small group
The cheaper option people ask about after they've seen your prices.
- 4Online coaching
A different customer entirely, so it gets its own page.
- 5Results
Real clients, with permission, and a number each rather than a paragraph.
- 6Prices and booking
Every price, then the free session, then the button.
No reviews yet, and we're not inventing any
You get work rather than testimonials: four live sites, from a local cleaning firm to a full online shop, plus six concept designs, one of them a coaching site, built to the standard we hold ourselves to.
And rather than ask for money up front, we design your homepage first, free, in the same way you offer a first session. If it isn't right, nothing happens.
What you're covered by
- Nothing to pay until you have seen your design and approved it
- Every price on the page, with the free first session next to it
- Separate pages for one to one, pairs and online coaching
- The site and the domain in your name, handed over free whenever you ask
We only start what we can complete in seven days, which is how the promise holds.
What it costs
Complete, £799 · 6 pages
799
Paid once, after you have seen and approved your design.
The first twelve months of hosting are included, then £15 a month. A domain is £13 a year in your own name, or we point an existing one across free. Every price, in full
Nothing to pay before you have seen it, in the same way you offer a first session free.
Questions personal trainers ask
Should I really put my prices up?
Yes. The people put off by the number were never going to book, and the ones who can afford it currently leave because they assume they can't. It also saves you answering the same email twenty times a month.
What if I don't have client photos?
Ask two regulars. Most are happy to help and it takes a phone and five minutes. A real person mid-set is worth more than anything you can buy.
I train online and in person. One site or two?
One site, separate pages. They're different customers with different questions, and mixing them on one page confuses both.
Where your customers are
Trainers work a tight radius and an online market at the same time, and the site has to serve both without confusing either. We're in Basildon and build across the ten towns below.
Other trades
Each one has its own concept design and its own list.
See a coaching site with your prices on it, free
Four quick questions and two minutes. A real design of your homepage comes back inside 48 hours.
Free, no card, and no obligation to go any further.