The work
Four live sites, and six designs built to show the standard
The first four are real businesses with real customers, and you can open every one and click around. The six after them are designs built for invented businesses, one per trade, to show how the work is put together when nobody has handed us a brief.
Which is which is marked on every one. The four marked Live site are real, named with permission, and the link goes to the site itself rather than a picture of it. One of them is our own business and says so. The six marked Concept are invented businesses. Nothing on this page is a testimonial, and there are no numbers attached to anyone's results.
Medispa and training academy · Brentwood · seven sections
Fresh Faces MediSpa
One business selling four different things to four different people. Someone booking a lash lift and someone enrolling on an accredited course are not the same customer, and a single page of treatments makes both of them dig.
- Aesthetics, facials, the medispa, hair and beauty and the academy each have their own route in, so nobody lands in the wrong one
- Booking reachable from any page, three ways: online, WhatsApp, or the phone number in the header
- A training academy sitting inside a treatment site without either one burying the other
- Built to take a second location, because The Langdon Retreat opens in Basildon without the site being rebuilt around it
Built for a business with more to say than one page holds, and a second site already on the way. At this size it is Bespoke work, not a £499 Starter.
The live site on a desktop and on a phone. The link above opens the real thing.
Cleaning and property maintenance · Basildon · five sections
Early Bloom
A tenant wants a price and a date. A letting agent wants to know you will turn up every time and invoice properly. Same company, same website, two readers who want opposite things.
- A section written for letting and estate agents, in their language rather than a householder's
- Starting prices on the page, with the final quote confirmed after someone has looked at the property
- The guarantee stated in public: a free re-clean if the work is not right, finished to inventory-checklist standard
- DBS checks and insurance where a landlord looks for them, not buried on an about page
Built so two completely different customers each find their own half of the business. Five sections, which is Starter and Complete territory.
The live site on a desktop and on a phone. The link above opens the real thing.
At-home blood testing · e-commerce and customer portal · our own business
Vitall Check
Selling a blood test is not really selling the test. It is selling the thing that lands 48 hours later, and whether someone can understand it without a medical degree.
- Kits grouped by what somebody is actually worried about, such as hormones, performance or longevity, rather than by laboratory category
- Results in a portal, every biomarker shown against its range in plain English, instead of a PDF nobody can read
- A full shop: accounts, basket, tracked delivery and checkout, not a brochure with a contact form bolted on
- The lab accreditation, the rating and the 48-hour promise all inside the first screen, because that is what gets a stranger to buy
Our own business, and the reason we can quote for shops, logins and portals without hedging. This is what the £1,500 tier is for.
The live shop on a desktop and on a phone. The link above opens the real thing.
Insurance brokers · Newcastle · a regulated trade
North Star Insurance Brokers
A landlord comparing brokers checks one thing before anything else: are you actually regulated, and by whom. Bury that and the quote form never gets touched.
- The FCA reference sitting in the first screen next to the number of insurers compared, not in small print at the bottom
- Landlord, commercial and personal split into three routes, because they are three different buyers with three different worries
- Case studies given their own section, which is how a broker earns a phone call rather than a form fill
- The same-day call back written down as a promise instead of left for the visitor to assume
Built for a regulated trade, where the compliance detail has to earn its place in the sales copy. Newcastle rather than Essex: the work travels, and so do we.
The live site on both, cookie notice and all. The link above opens the real thing.
The concepts
Six designs for businesses that do not exist
Every one of these is invented, and says so. They are here because most trades will not find themselves in a medispa or a cleaning firm, and because a design built without a client's constraints shows the standard more honestly than one built around them.
Plumber · Basildon · 5 pages · Starter, £499
Hartley Plumbing & Heating
Someone with a dead boiler in January isn't browsing. They want to know you can come today and how to reach you in one tap.
- Phone number in the header on every page, tappable on a phone
- How fast you turn up, in the headline, not buried on an about page
- Gas Safe number and call-out price, without scrolling far
Built for one thing: a phone call in one tap, from any page.
Electrician · Essex · 8 pages · Complete, £799
Voltbridge Electrical
Nobody searches for "electrician". They search for "EICR Basildon" or "EV charger fitted near me". One page can't show up for all of it. Eight can.
- A page for each job, so every search has somewhere to land
- Trade bodies listed as plain facts, not badges stuck on every page
- Homes and businesses kept apart, because they hire in different ways
Built for search: eight pages, eight things people actually type.
Salon · Billericay · 6 pages · Complete, £799
The Cutting Room
A salon site has one job at 9pm on a Sunday: take the booking before the customer changes her mind or rings somewhere else.
- A booking button fixed in the header, on every page, on every device
- The full price list readable on a phone. No PDF, no pinching and zooming
- Softer type and more room, because the work is what sells the place
Built for Sunday night: a booking taken before she rings somewhere else.
Café and bakery · Southend · 5 pages · Starter, £499
Copper & Crumb
Nobody reads a café's about page. They want to know if you're open, where you're, and whether there's anything left in the cabinet.
- Opening hours and today's menu on the first screen
- The menu as real text so search engines read it, not a photo of a chalkboard
- Directions and parking, because half the visitors are round the corner
Built for the walk past: open, where, and what's left, in one screen.
Personal trainer · Basildon · 6 pages · Complete, £799
Redline Strength
Most people arrive having half decided already. Two things stop them: the price, and the fear of looking daft. This site deals with both on the first screen.
- Prices on the page, so nobody has to send an awkward email to find out
- A free first session, so the first step is small instead of a sale
- Real clients, real results, no stock photos of models in a gym
Built to remove the two blockers: what it costs, and looking daft.
Mobile therapist · South Essex · 5 pages · Starter, £499
Still Point Massage
A mobile business lives or dies on one question: do you come to me? Answer it in the headline and the wrong enquiries stop arriving.
- The area covered, right on the first screen, so nobody books from forty miles away
- A calm layout with room to breathe, so the page feels like the treatment
- Free times shown, not a contact form, because timing is the whole question
Built to answer one question first: do you come to me?
What all eight have in common
One thing to do on every screen
Call, book, or get a quote. A site that offers three choices gets none of them taken.
Fast on a phone on 4G
No page-builder bloat, no twelve tracking scripts. Most of your customers are on a phone with two bars.
Written to be found
Service and town in the headings, because that's what people type: "emergency plumber Basildon", not "bespoke plumbing solutions".
Yours outright
The site and the domain are in your name, transferred free whenever you ask.
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